Brazilian Culture

Discover Salvador through the lenses of 'Ó Pai, Ó" ("Look at this")

The movie "Ó Pai, Ó" is staged in an old tenement located in the historic district of Pelourinho. This once neglected area is currently a landmark in the city of Salvador, the capital of the state of Bahia.

Salvador, the first capital of Brazil, is the cradle of a rich culture and today is a strong reference for its music, gastronomy and architecture. Salvador's African heritage is certainly the main drive for its cultural prominence, and the city prides itself as the afro-brazilian cultural capital.

One of Salvador's cultural staples is the Olodum group. The Olodum makes a "cameo" in "Ó pai, ó" and it is one of the city's most important carnaval groups. it is more than a musical group, as it also manages an NGO 

Ladeira da Montanha e Avenida Contornodedicated to the social and cultural advancement of underprivileged afro-brazilians. It's innovative approach to music and social work transformed Olodum in one of Salvador's symbols; one that became internationally known through collaborations with artists like Michael Jackson, Paul Simon and the Argentineans Los Fabulosos Cadillacs.

Michael Jackson - They Don’t Care About Us (Participação Olodum)

Los Fabulosos Cadillacs - Matador

Paul Simon - Obvious Child 

In 2016, the city of Salvador entered UNESCO's international "Creative Cities Network" as a "Music City"; a more than just title as it was the stepping stone for the careers of many of Brazil's music greatests (João Gilberto, Caetano Veloso, Gilberto Gil, Maria Bethânia, Gal Costa, Carlinhos Brown, Ivete Sangalo and many, many others.)

Other important representations of Bahia's heritage can be found in the literature of

Other important representations of Bahia's heritage can be found in the literature of Jorge Amado, Gregório de Mattos, Castro Alves.

Beyond being one of Brazil's cultural landmark, Bahia is one the country's most famous touristic destinations. Located in the northeastern region of Brazil, its warm climate and beautiful beaches attract thousands of tourists from around the world.

Despite the english translation, the expression that gives the movie its title actually means "look at that thing over there, look!". The movie portrays characters and situations that could be found in the poorer areas of town, bringing to the movie screen their customs and language.

o pai o capaÓ Pai, Ó (2007)

Sinopsis: The movie "Ó Pai, ó" brings together two great contemporary actors in the beginning of the movie careers: Lázaro Ramos and Wagner Moura. In a Pelourinho tenement, the residents share their love for Carnaval and the animosity towards the tenement's manager. As many people look for a place to rest from the work and follies at the street parties, the manager decides to punish her misbehaving tenants by cutting the buildings water supply. The water shortage is the backdrop for the confrontations and friendship development among the characters.






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